Cared-for at Carita

Tuesday, June 22, 2010
By Pepita Diamand
No wrinkles here.

The only wrinkles found in this building...

Something that’s noticeable about the beautiful women of Paris is a noticeable lack of make-up, or rather, a lack of noticeable make-up. Although eyebrows are pencilled thick and strong and lashes are lashed generously with mascara, colourful shadows and creative eyeliners are left largely to catwalks or foreigners.

So how do Parisian women get away with such light maquillage? Their beauty secret, it seems, is skin deep, with the help of regular facials to keep their ‘soin’ in top condition. And the favoured place for facials among those who know is in the legendary Maison de Beuté – Carita.

Founded by two tenacious sisters from Tolouse, the Carita legend began as a hair salon in 1945, where Maria & Rosy Carita practised their trade on Rue Faubourg St Honoré. Not ones to be confined by convention, the sisters broadened their skills to embrace all aspects of beauty, developing beauty fluids and skin rejuvenators which were ground breaking at the time.

Today their legacy lives on through a selection of services, products and methods that produce results for Paris’ most discerning ladies. Starting at €127.00 and lasting for 1.5 to 2 hours, the selection of Carita facial treatments cover every need from lifting & firming to rehydrating or deep-cleansing, chosen specifically for the client. Treatments include an organic sunflower-seed scrub ? and an ionic massage therapy that allows serums to penetrate beyond the skin’s surface.

A Carita facial should be a right-of-passage for every newcomer (including les hommes) and residents should consider regular visits to enjoy the maximum benefits, not just of the treatments, but also of the ‘James Bond does beauty’ atmosphere that’s been captured at 11 Rue Faubourg St Honoré for more than 50 years.

Just make sure that before you rush off to a lunch or shopping date after your treatment, you ask your Carita esthetician to apply some brow pencil and mascara, to complete the Paris look.

11, rue du Faubourg St Honoré
75008 Paris
+33 (0) 1 44 94 11 11

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